Checking for Domain Availability: A Founder's Guide
A great name is only half the battle. Here's how to secure the perfect domain.
You've brainstormed the perfect name for your business—it's catchy, memorable, and reflects your brand. But is the domain available? Securing the right domain name is a critical step that can make or break your online presence.
Prioritize the .com TLD
While there are hundreds of Top-Level Domains (TLDs) available (like .io, .co, .ai), the .com extension is still the gold standard. It's the most recognized and trusted by users. Always aim to secure the .com version of your name if possible.
What to Do If Your .com is Taken
Don't panic. If your first choice is unavailable, you have a few options:
- Add a Verb: Try adding a verb like "get" or "try" (e.g., getyourproduct.com).
- Use a Different TLD: If you're a tech startup, a .io or .ai domain can work well. For other businesses, .co is a popular alternative.
- Modify the Name: Consider a slight variation of your name. Our Business Name Generator is great for brainstorming these alternatives.
Check Social Media Handles
In addition to the domain, you should also check if your desired name is available as a username on major social media platforms like Instagram, X (formerly Twitter), and Facebook. Consistency across all platforms is key for brand building.